Today’s hospitality approach is more customer-centric than ever, because most coffee shop operators understand the negative impact that one bad online review can have on customer retention and new business.Wi-Fi connection has become a mission-critical service; a utility just like electricity that every restaurant, pizza outlet, Coffee shop, big or small requires today.
You must have seen many a times notification pop on your phone when a friend of yours posted a selfie of hers stating sipping my favourite coffee @ ABC coffee shop. You see, your customers directly promote your brand on social sites.
Well, just providing free Wi-Fi is not enough to meet customer expectations. You should be able to overcome the challenges and validate the performance before your customers complain about network issues. When you provide excellent Wi-Fi experience to customers, you could expect:
-Greater satisfaction from your customers
-Increased customer retention
-5* rating which directly helps in increased brand value
So what’s important for a guest at a spa chain who just had an amazing spa treatment and now relaxing, lying idly in the relaxation room when considering the use of Wi-Fi? Well, you definitely would want your guest to tweet about the amazing experience she had at your spa. Don’t you?
Or take an instance of a Coffee Shop. People now-a-days visit only those Coffee Shops who provide better Wi-Fi connection. There are usually four types of people at a coffee shop using the Wi-Fi facility.
1.College student – The one who uses Wi-Fi to complete assignments
2.Freelancer – The one who uses Wi-Fi to work on the article
3.Businessman – The one who needs Wi-Fi connection for immediate access to check emails and appointments
4.Time Killer – The one who uses Wi-Fi watching videos on YouTube
Coffee shops and cafes have become prime spots for meetings and discussions. Added facility of internet patronizes customers to continue their visit for extended hours and frequent visits. Ultimately, customers are satisfied and results in increased profit of the cafe.
With great power, comes great responsibility.
The increasing popularity of the internet in cafes, there are certain challenges which need to be addressed. Offering public Wi-Fi without proper authentication process and activity logs can lead to congested network, high bandwidth consumption and cyber-crime issues. So, a dedicated solution should be deployed which not offers seamless Wi-Fi connection but also complete user authentication process.
Tenda with its experts have not only evaluated the needs of hospitality business owner but also have tackled the challenges one faces while opting for a better Wi-Fi connection for their business.
The W15E is designed to provide wireless network for small office, Coffee shops or even a relatively large working premises. It is compliant with 802.11a/n/ac standard and delivers wireless rate up to 1200Mbps. It features with external power amplifier and 4 high gain antennas that provide superior wireless coverage and high quality Wi-Fi experience for mobile users. It also adopts 11ac dual band, airtime fairness, 5G band-steering, wireless optimization technology to improve wireless user capacity.
W15E comes with Captive Portal feature which is necessary to authenticate and provide secure access to guests. Captive portals not only provide secure internet access but also connect yours guests directly to your brand. Wherein can promote your business and provide more information about new services or products directly to them. This is the first point of contact between your service promise and your customer. So make sure it is frictionless and your infrastructure is scalable enough even to handle on the busiest days of the year with W15E.
Keeping in mind the above four scenarios at a Coffee shop, the smart bandwidth control feature will adjust each user's download and upload bandwidth automatically according to all users bandwidth usage to avoid bandwidth insufficiency. W15E also supports multiple VPN protocols including IPsec, PPTP and L2TP in Client/Server mode. It is easy to setup a secured data link between branch and headquarter through LAN-to-LAN/Client-to-LAN mode.
Hospitality is driven by the customer, and they expect reliable, secure, and fast Wi-Fi access. It’s time to give them what they want by improving their Wi-Fi experience with Tenda’s W15E Wireless Hotspot Router.
Know more on W15E features and specifications at